One of the benefits of search engine optimization for businesses that can be felt is that this is one marketing strategy. Unlike how traditional advertising is more reaching people to buy your goods. So this technique is easier and simpler because customers will find you when they want information. With SEO, the company will only be a magnet that attracts people to visit them.
These traditional methods such as e-mail spam, advertisements that interrupt television shows, and telephone calls. This method has gotten a bad perception in the eyes of the public.
Compared to disturbing the comfort of the community, it is better to prepare interesting content that can attract them to come. This is certainly far more convenient for consumers and your company will be known for creating good content.
In fact, around 59% of marketers say that the practice of search engine optimization methods provides high-quality prospects for their sales.
In your opinion, is it easier to accept your company’s marketing efforts? Are people who see ads on street billboards or those who find your own content or site in online media?
The answer is easy. When you focus on a group of people who are actively looking for information in online media, it will be far easier for you to reach them as your target audience. In addition, this also gives you the opportunity to reach potential buyers or readers who are already considering buying or reading what you have to offer.
Furthermore, Although PPC ads appear above the rankings produced by Google, about 71.33% of searches result in clicks on articles that appear on the first page. It’s hard to know why this happens. Although the logical conclusion that can be drawn is that the user entrusts Google’s algorithm. They know where advertisers pay and they choose to do search engine optimization. However, this is only conjecture. But regardless of the reason behind the majority of clicks obtained when a company is doing search engine optimization.